The big G is at it again… one of their new tools: Google Analytics. This is Google’s solution for webmasters that joins together not only site statistics, graphs and reporting but also provides the ability to plan and track milestones relating to traffic and referrals.
Analytics also integrates with Google’s AdWords to provide a method of accurately tracking click-thru’s and other statistics vital to the ad campaigns.
Now for those of you who are saying that this is yet another piece of Google’s ever growing arsenal of world conquering capabilities you’re probably right. But hey, it works well and the code it uses on your website to track the hits doesn’t leave any ugly banners or images. And did I mention that it’s free?
Give it a shot. I did, and it’s here to stay (at least until they decide to charge for it!).
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